For Immediate Release
SULLIVAN BUILDS EXPERTISE IN LUXURY REAL ESTATE, NEW MEMBER OF THE INSTITUTE FOR LUXURY HOME MARKETING
Maraide Sullivan with Keller Williams Realty-Charleston recently completed the luxury home sales and marketing training course offered by The Institute for Luxury Home Marketing®.
(Asheville, NC) – The two-day training, which trains residential real estate professionals on selling and marketing to the affluent, covered topics such as: demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property.
“Agents who take our intensive two-day training and become members of The Institute are professionals who are actively working to differentiate themselves within real estate by fine-tuning their expertise and competencies in the luxury niche,” said Amanda Hammer, Director of Membership at The Institute. “Through training and membership within our organization, they are exemplifying their dedication to better understanding and serving the needs of the affluent buyer and seller and are dedicated to providing the exceptional service that the affluent have come to expect.”
Ms. Sullivan specializes in luxury properties, and owning second home properties for investment and vacation rental income. As well as buying and selling primary homes in resort areas. As a personal investor of vacation rental homes in numerous states and owning her primary home in Charleston, South Carolina, one of the most popular destinations in the world, Ms. Sullivan brings a wealth of experience to her clients. “Owning real estate is very personal. I genuinely enjoy being a loyal advocate for my clients,” stated Ms. Sullivan.
“The Institute for Luxury Home Marketing training provided me new insight about serving successful individuals and the many resources that I can bring to my clients. It helped me polish my skills, and provided valuable networking contacts with other agents in adjacent markets and globally, who specialize in luxury properties,” said Ms. Sullivan. “In addition, I am excited about the creative advantages that I can bring to my clients because of my experience in marketing, negotiating and networking.”